Emerge News: CotCan
The 2018 Emerge Media Conference turned out to be a huge success. The day was filled with laughs, thoughtful commentary about the media industry, awards, and of course, panelists.
The day started off with the Directors and Founders of Cotton Candy Event Staffing, Jorie Brown and Nicole Pollock. Cotton Candy, or CotCan, is an event staffing company that assists businesses with event planning and self-promoting. They specialize in providing brand ambassadors, promotional models, street teams, dancers, bartenders/hostesses, customized packages, and air brush designs.
During the conference, Brown and Pollock made a point by noting that social media has become a large part of how the world sees other people. They urged the room to think about what they put on the internet and if it helps enhance the message they want others to receive. For Brown and Pollock, self-promoting is very important. For CotCan, their persona is one that adopts an exciting and restless personality. From the moment the presenters stepped on stage, they made it clear that they wanted the audience to be engaged in what they were saying. Brown and Pollock wanted to start their presentation off with a video to help get the students engaged and energetic, due to technical difficulties however this video was not able to deliver its message. This did not stop to two presenters however, once they started talking about their business and how their success could be applied to the students in the room, the audience became captivated by their messages.
Brown and Pollock said that for those who want to start a project or business, it is important to first define who they are and what they want the business to represent. The website for CotCan is bright and vibrant and is immediately eye grabbing. This only further enhances the message that they are exciting and full of life. The other important message that the two presenters gave, was for students to believe in themselves. Once they know what they want to do, all that is required is the confidence to pursue it. When asked if younger professionals can become successful entrepreneurs in a field that is primarily dominated by those more experienced, Pollock said that “they one million per cent can, now more than ever.” Pollock went on to say that “it is now more about what you can bring to the table, it is about your experience, your network, and it is all about show me, not tell me.”
This was a strong start for the Emerge Media Conference. The CotCan directors and founders left the students with strong tips for self-promotion and entrepreneurship. Check out our other coverage from the event and be sure to like our Facebook page for more details.