Behind the Handle is a capstone project, created by a group of fourth year media studies students at the University of Guelph-Humber. This film is a personal look into the online and offline lives of four “influencers”, and dives into what it really takes to establish a strong social media presence in today’s ago of viral. The creators behind the accounts “Simplyteee”, “The Danocracy”, “Brittlestar”, and “Elvispawsleythecorgi” share their strategies, as well as the highs and lows of what it means to be considered a social media “celebrity”.